By Liz Wiseman
This is an excerpt from TIME Magazine and was originally published September 10, 2014.
The little guys who were on their way up the mountain now have to fight for air.
The wearables market is technology’s latest battleground with small upstarts like Pebble and Omate, as well as early entrances from big players like LG, Samsung, and Google. Today, with their announcement of the Apple Watch, Tim Cook officially entered the race and upped the ante with Apple Pay. With Apple in the game, can a young, upstart company like Pebble, maker of the popular Pebble Steel … Read the rest